Advertising Standards Council yeIndia Inoburitsa Mitemo yeCrypto Ads muNyika

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Telegraph

RESULTS

Iyo Advertising Standards Council yeIndia nguva pfupi yadarika yakaburitsa gwara rakawanda rekristptocurrency uye crypto bhizinesi adverts, kusanganisira kuchinjana uye NFTs.

Iyo ASCI yakacherekedza kuti nhungamiro ichasimbiswa muna Kubvumbi 1, 2022, uye kuti vashambadziri vanofanirwa kuve nechokwadi chekuti kushambadzira kwavo kwekare kwekrispto hakuna kuburitswa munzvimbo yeruzhinji pasina chirevo chichangobva kunyorwa.

Bato rinotonga rakarairwa mugwara rekuti cryptocurrency ads inofanira kunge iine izvi “zvisina kudzorwa” zvigadzirwa zvinogona kuva "zvine njodzi" sezvo kudzora nzira hazvigoneke kana investor aona chero kurasikirwa. Iyo ASCI yakabvunza mabhizinesi ecryptocurrency ari kushambadza kuti ave neichi scripted disclaimer: "Zvigadzirwa zveCrypto neNFTs hazvina kudzorwa uye zvinogona kuve nenjodzi huru. Panogona kunge pasina nzira yekutonga yekurasikirwa chero kubva mukutengeserana kwakadaro " zvinoratidzwa zvine mukurumbira pachishambadzo chavanoburitsa paruzhinji.

Nhungamiro haifanire kusanganiswa nemvumo: Advertising Standards Council yeIndia

Iyo ASCI, iyo inozvitonga yega indasitiri yekushambadzira yeIndia, yakajekesa kuti nhungamiro haifanirwe kukanganisa senge. "kuzivikanwa zviri pamutemo kana kutsigirwa kweindasitiri kana chikamu."

Iyo watchdog yakacherechedzawo kuti kushambadzira kwemidziyo yedhijitari "Kwanga kuine hukasha mumwedzi mishoma yapfuura," kunyangwe kuedza kwakaitwa nehurumende yeIndia kugadzira hurongwa hwekutonga indasitiri. Mutumbi wakacherechedza kuti dzakawanda crypto ads hazviiti “zvakakwana” simbisa njodzi dzine chekuita nekudyara mari mazviri, achiwedzera kuti pakanga pasina nzira dzekuona kuti makambani aya haaite. "kutsausa kana kushandisa" vatengi. ASCI yakati:

"ASCI yakabvunzurudza zvakanyanya nevatori vechikamu vakasiyana kusanganisira hurumende uye indasitiri yemidziyo yedhijitari - kuronga nhungamiro yekushambadzira midziyo yedhijitari."

Zvichakadaro, iyo inodzora watchdog yakaraira kuti mabhizinesi ecrypto arege kuenzanisa midziyo yedhijitari nezvimwe zvinhu zvinodzorwa.

Munyori Mukuru weASCI, Manisha Kapoor, akati:

"Pasi rose, iyi tekinoroji iri kusimukira, uye zvigadzirwa muindasitiri yemidziyo yedhijitari zvakaona kusachinja kukuru. Isu tinotenda nemafambisirwo aya kushambadzira kungave kwakaringana uye kuve pachena. "

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