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Bloomsbury Publishing (BMY) ndi kampani yabwino pamtengo wabwino ndipo pakadali pano ili ndi mtengo wolowera wokongola, mtengo wake utachepa kuyambira kumapeto kwa Julayi - koma sanaphwanye njira yomwe idayamba mu Marichi chaka chino.
Chuma chomwe chikukwera cha wofalitsa Harry Potter chaka chino, chikupitilizabe kutengera nthawi yayitali kuyambira Okutobala 2020, wofalitsayo adakhala wopambana chifukwa mabuku ambiri adagulidwa ndikuwerengedwa kunyumba.
Komabe, zovuta zomwezo zitha kukhala zikugwira ntchito (mwanjira yolakwika) pakusintha kwamphamvu kwa magawo kumapeto kwa mwezi watha, ndikuopa kuti kusiyana kwa kachilombo ka Delta kungawononge kutsegulidwanso kwa chuma UK ndi padziko lonse lapansi.
Bloomsbury akuti kukula kwamphamvu m'miyezi 4 mpaka Juni 2021
Komabe, poyang'ana m'miyezi inayi mpaka Juni, kuchuluka kwa ndalama m'magawo onse ogula ndi osagula kwakhala kwakukulu kwambiri. Ogula anali okwera 26% ndipo osagwiritsa ntchito 31%.
Mwinanso cholimbikitsa kwambiri kwa omwe ali ndi masheya, lingaliro la oyang'anira mliriwu usanachitike kuti ubwezeretse mphamvu zopereka ma ebook ndi mabuku amawu zilipira. Chomwechonso chidwi chimaperekedwa pakusindikiza kwamaphunziro, ndikuwonjezeka kwachuma kwa gawo lamaphunziro ndi akatswiri a magawidwe ake osagula bwino 35%.
Zotsatirazi zidathandizidwa ndi zomwe mutu wa Zeus (wamkulu wa ogula) apeza, ndi Red Globe Press (yamaphunziro ndi akatswiri), yomwe idawonjezera $ 859,000 ndi £ 478,000 pamalipiro, motsatana.
Kampani ikuyembekeza kuti magwiridwe antchito a chaka chomaliza pa 28 February 2022 agwirizane ndi ziyembekezo pamsika - zomwe, pamalingaliro am'mbuyomu, zimamasulira ndalama za $ 193.4 miliyoni ndi phindu lomwe lidasinthidwa misonkho isanakwane 19.3 miliyoni.
Bloomsbury mu Juni adati ndalama zolimba zidathandizidwanso ndi nyengo, nyengo. Makamaka, maudindo awiri ku UK adatchulidwa kuti awona malonda akupindula chifukwa cha nyengo yabwino yachilimwe: Tom Kerridge's Kuphika Kunja ndi kuwerenga tchuthi Psycho pafupi ndi Nyanja ndi Lynne Truss. Koma nyengo yaku Britain poti ndi chiyani, dzuwa silinawonekere posachedwapa, chifukwa chake malonda ena oyendetsedwa ndi nyengo yabwino mwina adachepetsedwa pang'ono.
Zotsatira za Bloomsbury kwa miyezi isanu ndi umodzi yomwe ikutha pa 31 Ogasiti 2021 zikuyenera kuchitika pa 27 Okutobala 2021, chifukwa chake tiyenera kudikirira mpaka nthawiyo kuti tipeze zolemba zina ngati ntchito ya miyezi inayi mpaka Juni ndiyokhazikika kapena ayi ndipo ikutsatira zoyembekezera monga kulosera kwa kasamalidwe.
Komabe, zilizonse zomwe zingasinthe chifukwa chakusintha kwa zomwe amakonda nthawi yachilimwe, ndiye kuti kampaniyo ili ndi mphamvu zambiri pamsika komanso momwe ikusinthira msika.
Ngati mukufuna kudziwa zambiri zamalonda ogulitsa musanagule Bloomsbury, onani Learn2trade kugulitsa masheya page.
Kuwongolera kwamphamvu kumayang'ana kukula pa intaneti
Timakopeka ndi Lipoti Lapachaka la 2021 la Bloomsbury, zowonjezeredwa 2 "zowopsa zazikulu ndi zosatsimikizika" kuti tiwone bwino za malingaliro ndi malingaliro amtsogolo mtsogolo.
Cholinga chathu chachikulu pano ndikuwopseza kuchokera pa intaneti (komanso kutseka - ngakhale izi zikuchepa ku UK), monga momwe kampaniyo ikufotokozera m'ndime zowopsa: m'makampani ogulitsa ku Gulu. ”
Kuyankha kwake pakuchepetsa zoopsazi kwatchulidwa koma ndikofunikira kuyang'ananso mwatsatanetsatane. Nayi lembalo lenileni kuchokera mu lipotilo: "Kulimbikitsidwa kwambiri pakulimbikitsa kugulitsa kwamabuku a digito (ma ebook ndi mabuku amawu) ndi BDR [Zothandizira pa Bloomsbury Digital] zinthu (monga makasitomala ophunzira pamadongosolo azinthu zadigito kuti athandizire ophunzira kuphunzira kutali). ”
Chifukwa chake Bloomsbury sikuti imangopanga m'malo owonekera a mabuku a digito komanso ili ndi diso lowoneka bwino pakusintha kwa e-kuphunzira komwe kwasinthidwa ndi mliri. Mugawo ili la bizinesi likuyang'ana osati kungopereka zomwe zili patsamba la intaneti, komanso kukhazikitsa njira zosiyanasiyana zogwiritsa ntchito, monga kudzera pamitengo yolembetsera komanso kusinthasintha kwakupezeka.
Chosangalatsa ndichakuti, zina mwazatsopano kuchokera ku Bloomsbury ndi chifukwa cha mpikisano womwe umakumana nawo, monga momwe zikuwonekera kubwereketsa mabuku, zomwe zimadula osindikiza ndalama. Mwa kupereka masabusikiripishoni omwe amathandiza kupeza mabuku omwe angakhale okwera mtengo omwe angafunike kutchulidwa pa semesita / teremu imodzi kapena yocheperako, kampaniyo imapereka njira yosinthira kuposa kubwereka.
Vuto lalikulu lomwe Bloomsbury sanatchule kuti ndi chiwopsezo chachikulu ku Bloomsbury ndikuwopseza kutulutsa kwakunja kwa maudindo aku UK kugulitsidwa ku UK pamitengo yotsika mtengo, zomwe zitha kukhala zowopsa kwa ofalitsa aku UK, kutengera momwe boma la UK limapangira malamulo okhudzana ndi kukopera malo a Brexit. Bloomsbury amatchula izi ngati "chiopsezo chomwe chikuwuka" chifukwa sichikudziwika bwino momwe izi zidziwonetsere.
Kusiyanasiyana kwa ndalama: 'Wowumba chiwopsezo'
Lingaliro lomaliza loti muzindikire musanazindikire kuti mupange ndalama ndi 'Potter risk': ndi ndalama zingati zomwe zimabwera chifukwa chogulitsa mndandanda wodziwika kwambiri wa JK Rowling ndipo kampaniyo ikudalira kwambiri mtsinjewu?
Wogulitsa masheya Richard Beddard akuganiza kuti nambala yaiwisi ili pakati pa £ 15 miliyoni mpaka £ 37 miliyoni.
Pakulandila kwa $ 193 miliyoni, ndi pakati pa 7.7% ndi 19% ya ndalama zonse. Koma ndikulimbikira kwake pakusindikiza kwamaphunziro ndi akatswiri komanso chidwi chake chotsimikizika ndi zomwe zachitika posachedwa, kuchuluka kwa ndalama zomwe zimadalira Potter kuyenera kupitilirabe kuchepa, potero kusinthitsa malonda ake ndikulimbikitsanso bizinesi.
Zomwe zapeza pagawo lililonse (EPS) zakhala zikukula mosalekeza kuyambira 2017 ndipo EPS yapano ndi 16.7p, ikuyembekezeredwa pa 18p ndi 19.9p kwa 2022 ndi 2023 motsatana.
Zokolola zapadera ndi 2.78% ndipo kuyerekezera kwa p / e ndi 18.1, ndikukhazikitsa Bloomsbury 12 pamakampani 30 atolankhani komanso gawo lofalitsa.
Zogawazo ndizokwera 5% lero ku 357p.
Kusindikiza kwa Bloomsbury ndi kugula kwanthawi yayitali.
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