E kūʻai iā Disney - Ke Keʻena Hoʻolaulea Diversified Global Ultimate

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Ua hoʻopaʻa ʻo Disney (DIS) iā ia iho i ka manaʻo o nā mea kūʻai a me nā mea hoʻopukapuka e like me ka hōkū o ka honua leʻaleʻa. Hoʻohālike like kona inoa me ka hoʻokipa, ʻoiai ma ke ʻano he ʻano keiki wale nō.

I kēia lā he hui hoʻokipa multifaceted ia e noho ma kahi ma waena o kahi waihona media a me kahi ʻenehana, me nā hopena āpau no ka loiloi e hoʻolei.

He waihona nō ia i makemake ʻia ʻo ia paha kekahi o nā lilo o ka maʻi ahulau, akā ua ola maikaʻi maoli nō. ʻO ka nui loa ia ma kahi kūlana maikaʻi loa e lilo i hoʻokahi o nā mea lanakila nui i nā kaua kahe a ʻo ia wale nō ke kumu e kūʻai ai no nā mea hoʻopukapuka wā lōʻihi.

Inā ua kūʻai ʻoe i ka waihona Disney ma ka pule hope o Malaki 2020 ($ 85), ua ʻoi aku ka pāpālua o kāu waiwai. Hāʻawi ʻia nā ʻāpana i kēia manawa ma $ 183.

Hoʻohui ʻia, loaʻa i ka ʻoihana kahi mea nui he nui ma mua o kāna mau hoʻokūkū ma ke ʻano o kāna mau māla poʻomanaʻo a me nā hōkele e holo ana i ka honua, a ma kahi e waiho ai nā kipa ma ke poʻo o ka papa inoa makemake no nā keiki he nui, ʻaʻole e hōʻike i nā mākua.

Ke kuʻi nei iā Netflix ma kāna pāʻani ponoʻī

No laila e hele i nā helu a me ka nīnau pehea e waiwai ai iā Disney.

Ua ʻoi aku ka maikaʻi o nā loaʻa a Disney ma mua o ka mea i manaʻo ʻia no ka hapaha mua a kū ka loaʻa kālā ma $ 17 biliona no nā mahina ʻekolu e pau ana i ka 3 Iulai, hoʻohālikelike ʻia me $ 11.9 biliona i ka manawa like o ka makahiki i hala, no ka 45% hoʻonui.

ʻO ka loaʻa kālā hana he $ 1.44 biliona ke hoʻohālikelike ʻia me $ 1.03 biliona i ka hapaha mua. a me ka hoʻi nui i Q2 2020, kahi i lilo ai ka ʻoihana i kahi pohō ma mua o $ 4 biliona. ʻO ka loaʻa kālā no Q2 he $ 918 miliona, ʻoiai ʻo ka loaʻa kālā dilute no kēlā me kēia mahele he $ 0.471 i ka hoʻohālikelike ʻia me $ 0.739 i ka hapaha mua.

Ua hōʻiliʻili kāna ʻoihana Disney + streaming i nā mea kau inoa he 116 miliona, e hoʻokau ana i nā mea e nānā ana i ka mea anamanaʻo he 114.5 miliona. Aia ʻo Netflix ma 200 miliona, akā ke lohi nei ka ulu ʻana ʻoiai ʻo Disney + e ulu nei ʻoiai ʻo Star Wars a me Marvel franchise i huki i nā mea kau inoa hou, i kōkua ʻia e kāna kumu kūʻai haʻahaʻa.

Ke hāpai ʻia nei nā kapu ʻo Covid-19 ma ʻEulopa a me ka US, ʻoiai ke hoʻolaha nei ka laha o ka Delta variant a me ka lohi o ka lawe ʻana i ka lāʻau lapaʻau i ka US he hopohopo - aia kekahi mau hōʻailona e hoʻomaka ana kēia i ka hopena o ka hana waiwai.

Eia nō naʻe, ʻo ka wehe hou ʻana o kāna pāka a me nā hōkele e hoʻonui nui i ka loaʻa kālā, i hāʻawi ʻia i nā palena momona o kēlā mau ʻoihana ʻoihana maikaʻi.

Aia kekahi mau pōmaikaʻi ʻike ʻole ʻia e kahe ana mai kēia mau hana kū i mua o ka poʻe kūʻai i ka hāʻawi ʻana i kahi ʻano o ka hopena halo o ka makemake maikaʻi o nā mea kūʻai e hoʻonui i kāna waiwai a me ke ʻano he mea lālau e pili ana i ka hoʻopili a me kahi funnel no nā huahana a me nā lawelawe ʻē aʻe.

ʻAʻohe ʻoihana ʻenehana a ʻenehana ʻē aʻe i loaʻa kēlā mau maikaʻi. ʻAʻole pono e hoʻowahāwahā ʻia. Ua ʻakaʻaka ka hapa nui o ka ʻenehana iā Apple i ka wā i hoʻomaka ai ka wehe ʻana i nā pōhaku lepo a me nā hale kūʻai puna akā ua hana lākou ma ke ʻano he ʻelele nui a me ka hōʻoia ʻana i kahi lawelawe e like me nā wahi kūʻai kūʻai, hāʻawi pū i kahi kapa kākoʻo no nā mea kūʻai aku ʻike maopopo hiki iā lākou ke puke i loko o ka loea Bar i e hoʻoponopono i nā mea.

Inā ua waiwai ʻo Disney ma nā p / e like a like me Netflix a i ʻole Amazon “30 a 50% hoʻonui i ka waiwai o ka mea kuleana” ʻo Michael Wolf, ka luna nui a me ka mea hoʻokumu o Activate.

Kūʻai ʻo Disney ma ka ap / e o 37 i hoʻohālikelike maikaʻi ʻia me Netflix's 47 a me Amazon's 55, ʻoiai nā mea hoʻokūkū studio e like me Universal ma nā helu haʻahaʻa (10.8), no ka mea he kumu kūʻai lākou no kekahi kumu.

ʻO Theme Parks kahi momi i ka lei aliʻi no Disney

Akā he mea hou aku ma Disney ma mua o ke kahe wale. Hoʻokomo pū ʻia kāna mau waiwai me ka hana kiʻi ʻoniʻoni, kahi laina holo moana, paʻi a ʻo ia nō kāna mau mākeke kumuhana a mākou i ʻōlelo ai.

ʻAʻole like iā Netflix, ʻo nā ʻoihana ʻokoʻa a Disney ʻaʻole ona mau hua āpau i loko o hoʻokahi hīnaʻi e like me kā Netflix hana.

Ua ʻōlelo ʻo ia, a hiki i kāna ʻoihana kiʻi ʻoniʻoni ke hele, ua heʻe iki ʻo Disney ma ka mahele o ka pahu US US 2020 (i ke kolu o ka wahi ma 19.7%). ʻAʻole ia ka mea pāʻani nui loa, me ka mea hoʻokūkū ʻo Sony ma no. 1 ma, 22% mahele, Universal ma no. 2 me 21.7%, Warner Brothers no.4 ma 11.6%) a me Paramount ma no.5 me 8.2% o ka US box office.

Ua hoʻolilo ka luna mua o Bob Iger i kahi kālā he nui ma kahi loaʻa loaʻa i ʻike ai i ka hui e kūʻai ana i nā waiwai mai Fox, loaʻa iā Lucas Films, Pixar a me Marvel, me ka mea hope loa i lilo i manaʻo maikaʻi loa.

Kū i waho ʻo Disney mai ka lehulehu i ka wikiwiki o ka hoʻoliʻiliʻi ʻoihana

Hōʻike ka hana a Disney i ka hoʻohui ākea ākea e hana ʻia nei ma ka wahi o ka pāpaho, i hoʻohele hapa ʻia e ka hopena o nā lawelawe kahe akā ʻo nā hoʻololi ʻenehana ma ʻō aku o ia mea, no ka laʻana, ua alakaʻi i ka emi o ke kaula uila a me ka piʻi ʻana o ke kīwī pili, me ʻO Chromecast, Roku a me Amazon Fire.

Eia nō naʻe, mamao loa mai ka ʻenemi ka ʻenemi o nā ʻoihana Media, ua alakaʻi maoli ʻia ia i kahi hoʻonui i ka loaʻa kālā a me nā loaʻa kālā holoʻokoʻa.

Akā paha ka hoʻoweliweli ʻino loa i nā ʻoihana o nā ʻoihana e like me Disney mai Big Tech ma ke ʻano o Amazon, Google, Facebook a me Apple.

A laila aia ka hoʻoponopono hou ʻana ma Discovery a me kona kūleʻa me Discovery + a me Warner me HBO Max, ʻaʻole e hōʻike i ka hiki ke hoʻopaʻa ʻia ma waena o Viacom-CBS a me Comcast a me Amazon e loaʻa ana iā MGM no $ 8.5 biliona.

He mōʻī ka ʻike a he nui kā Disney

Eia nō naʻe, inā aia kekahi ma waena o nā mea a pau o ka merger a me ka loaʻa ʻana (M&A) frenzy ʻo ia ka mōʻī he mōʻī.

He waihona puke ko Disney i nā mea e make ai a pēlā nō hoʻi ʻo Amazon i kekahi manawa ma hope o ka hala ʻana o kāna hana MGM.

Ke hoʻohana nei ʻo Apple i kahi waiwai liʻiliʻi i ka hana ʻana i ka ʻike kumu no Apple TV +, akā no Apple ʻo ia ka hānai moa. Eia nō naʻe, ʻo ke kumukūʻai nui o ka hoʻokūkū ʻana i kēia kaiapuni kahi mea hoʻokele nui o M&A a hiki i ka hoʻohui ʻana ke ʻike hou aku i nā ʻoihana Big Tech e luʻu ana i loko e kūʻai i kahi hui media a i ʻole ʻelua paha.

Akā ma muli o kēlā mau walaʻau, ʻo Disney me kāna waihona puke nui, nā franchise franchise a me nā park park a me nā resort a me nā waiwai kūʻai e pili ana a me nā kahawai loaʻa kālā, e like me ka pili pono loa no ka hoʻihoʻi manawa kokoke i ka ʻoihana hoʻokipa, e like me a me kahi waiwai hoʻolōʻihi lōʻihi e pono ai.

Hiki iā ʻoe ke kūʻai iā Disney no ke komisina 0% ma ka paepae hoʻokele waiwai honua eToro.