How Do Brokers Get to Know Which Stock They Should Invest In?


How Do Brokers know the Stocks to Invest In?

Everybody has got an option, and when it comes to the tricky game of investing and trading, it’s no difference. If you went out to seek recommendations on the stock to invest in, you’d probably get several of them with each professional giving a reason for their choices.

But the question stands, how do brokers pick the right stocks to invest in?

First, it’s clear to understand that it’s not always a win-win situation for all broker investments. But in most cases, they do well once they choose the best stocks. It’s a case of being right than wrong and then lowering the downside risk.

We can all agree that most brokers out there are making profits from their investments. But how and where do they get the investment ideas to start with? Because one thing for sure, it’s not a game of darts.


Stocks require comprehensive analysis, and the best means of analysis is information. Knowledge is a dominant factor when planning an investment strategy. Therefore, brokers rely on the information on where a stock is heading and then understand the movement of the stock.

Interestingly, with the vast technology, collecting information has been made even more accessible, and brokers collect it with only a click of a button. Sometimes they subscribe to services that provide updated market news on the stocks they intend to buy or sell.

Analyzing Fundamentals

The primary source for an investment idea for the brokers is information. However, some information may not be enough to settle in investment, and hence it calls for a further analyzing of data. By so doing, the broker understands the fiscal health of a company before any further step.

Examining the company’s financial statement helps to find any signs to boost their decision in investing. This strategy is simply referred to as fundamental analysis. The data available is simply the confirmation route for an investment idea.

Some of the fundamental data that a broker uses for an investment idea include such as revenues, dividends, and balance sheets.

Investing in the Former Runners

Most folks tend to believe that brokers go for those companies that do make an upward trajectory only. However, the truth is that they consider both sides of the coin (the upside as well as the downside). Both sides of the price action are very crucial for brokers.

When one invests when the stocks are on the upward trajectory is called “going long” while investing in a downside price action is called “going short.” Therefore, by looking at the former runners helps a broker to have a detailed watch list of particular companies considering in buying or selling.

Emotion Out of the Equation

One thing brokers have learned in the journey of investing in stocks is to leave the feeling out of the equation. One doesn’t have to be emotionally attached to the stock; otherwise, a wrong decision will be made, and the result is crystal clear- losing clients’ money.

To have an emotional attachment towards any stock, for instance, may lead to holding onto the shares despite the fall in price for an extended period hoping for a bounce. If the price never recovers, it leads to losing more than when if the shares were to be released early.

What defines a real broker is the ability to remain impartial no matter what, and then sticking to the trading strategy – even when all is no going well with their stock choice.

HFT and Algo Trading

Currently, high-frequency trading has taken center-stage, and it involves complex algorithms in trading rather than the fundamental analysis. Algo trading in stocks results in the HFTs, adding liquidity that allows the traders a seamless movement in and out of the stocks.

However, some brokers will argue that the HFTs, in fact, remove liquidity when traders need in the market the most.

The Charts

History is another significant factor that brokers use to pick their stocks. Therefore, brokers seek the charts to have a history of the company’s price. The brokers mostly use the candlesticks charts in determining the price action of stock in the market.

The charts provide the history of the stock, which arguably won’t be found anywhere else again. Typically, without charts, it’s like being in the middle of an ocean without a map.

Is a Broker Significant?

Perhaps, a question running in the mind is whether you can invest in the stocks without a broker. Now, that actually depends on your level of understanding of the markets as good as the broker.

It should always be starting with getting an education before deciding on getting the bull by the horn. Perhaps, a mentor will be a better option for a start.


In finding a broker that fits your investment style, always understand clearly your risk tolerance. Measure your emotions whenever you take a loss, but at the back of the mind, never forget that losses and profits are all terms of the game.

A variety of methods such as fundamental analysis, investment philosophy, technical indicators, and investment objectives help figure out stocks offering the best buying opportunity. However, before funding an account, always speak to the broker about the investment style.