WLFI: Building Trust with Fair Launch Strategy
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WLFI: Building Trust with Fair Launch Strategy

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Azeez Mustapha

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WLFI prioritizes community trust above all else. The Trump-associated DeFi project, World Liberty Financial, moved decisively on July 19th via social media to clarify its token launch strategy and directly address swirling rumors. Their core message emphasizes a commitment to fairness and transparency from the very beginning.

Delayed Unlocks for Fair Launch

Crucially, WLFI announced that no tokens allocated to co-founders, team members, or advisors will unlock upon the token’s launch. This directly counters speculation about insiders gaining an immediate advantage. “We want to dispel the rumors: NO co-founders, team, or advisor tokens will unlock upon launch. We’re committed to fairness and building trust from day one,” the project stated. Instead, the initial unlock focuses solely on rewarding early retail supporters. Only a limited portion of tokens bought by the public at the $0.015 and $0.05 price points will be accessible initially. The treasury will also unlock a small amount purely to provide essential liquidity on decentralized exchanges. All other unlocks, including those tied to OTC deals and insiders, will require future community approval via vote.

No New Pre-Sale, But Exchange Rewards

WLFI also firmly shut down rumors of a new investment round or pre-sale. “More rumor-busting: We’re not opening another pre-sale round,” the team declared. Instead, they revealed a partnership with major centralized exchanges to create a WLFI reward program. This initiative aims to allow a broader audience to earn WLFI tokens through activities on platforms they already use, described as “a new path for everyone to join the liberty movement.” This shift aligns with the recent community vote approving the transition of the WLFI token from a governance-only asset to a tradable cryptocurrency. Trading is anticipated to commence in late August or early September 2025, following this phased and community-centric approach. By delaying insider access, rejecting new sales, and putting token unlocks to a vote, WLFI seeks to build legitimacy through structural transparency.

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