Strategy Adds 6.9K Bitcoin for $584M

Michael Saylor’s company Strategy has announced that it purchased an additional 6.9k Bitcoin, a purchase worth $584 million.  This brings their overall Bitcoin assets to above 500,000.  The value of Bitcoin was about $84,000 at the time of the purchase.

The buy happens at a time when most crypto Bitcoin exchanges (such as the ones found here) have shown a downward turn in Bitcoin value.  Buying the dip is a common strategy, and many other investors are using the loss to purchase Bitcoin with the attention of holding it.

What’s Strategy?

Strategy is a company previously known as MicroStrategy.  It’s a publicly traded company founded in 1989 and rebranded as Strategy in 2025.  The company provides business intelligence, mobile software, and cloud-based services.  From 2020, the company essentially became a Bitcoin proxy, as it’s mostly used to invest in Bitcoin by purchasing large amounts of it.

The company has often said that it’s working in a way similar to Bitcoin ETFs, as it’s possible to purchase stocks of Strategy and profit from it based on the value of Bitcoin the company holds.  However, it’s not regulated as an ETF would have been.

How was the Purchase Financed?

Strategy finances such deals by issuing shares, as it’s a publicly traded company.  It sold 1.975 million shares of common stock, which raised $592.6 million.  The shares are now up 4.7%, which reflects the fact that Bitcoin has picked up a bit after a few bad weeks.

The company’s latest preferred stock offering, $711 million of STRK, was only priced late last week.  To date, Strategy has sold 13,100 shares, raising $1.1 million, according to the filing.

This practice reflects Strategy’s overall business plans from 2020, as it provides a way for traditional investors to get into Bitcoin without buying any of it themselves.

How is Bitcoin doing?

Bitcoin has been in a downward cycle for a while now.  In January this year, on the day of Trump’s inauguration, Bitcoin reached its highest price ever, and many have said that it was the beginning of a new golden age for crypto.  However, recently, the price of Bitcoin has dipped significantly.

In the past five days of this writing, Bitcoin saw a 6.7% relief rally, reaching around $87,735.  Despite this, on a year-to-year basis, Bitcoin is down 6.1%.  Many experts also claim that this rebound is going to be a short-term occurrence.  In fact, many believe that it will fall below $80,000 in months to come.

How are Bitcoin ETFs doing?

The introduction of Bitcoin ETFs has been one of the most important events in the history of crypto, as it allowed traditional financial institutions to get into the crypto markets.  It has also had somewhat negative effects in the long run.

In January of 2025, the ETFs saw the biggest single-day withdrawal – when BlackRock pulled out $332.6 million.  This resulted in net inflows plummeting to around $106 million.

The Change in the Cycle?

The decision to buy the dip comes in the midst of discussions about the change in the famous four-year cycle.  In general, Bitcoin followed a predictable four-year cycle where its price rose and fell following a pattern.  The recent dip came earlier than expected.

This has led some experts to believe that the cycle is no longer a predictable and useful tool since the introduction of ETFs has changed the Bitcoin market.  If the dip in Bitcoin prices continues, it will be proof that they are right.

The Meaning of the Purchase

The decision to buy more Bitcoin at this point has a broader meaning, and it’s important for the crypto market in general instead of being a business decision concerning Strategy and its shareholders only.  It goes to show that those who purchase large amounts of Bitcoin are doing so right now, and many companies operating in a similar fashion have followed along.

Big businesses are, therefore, showing that they are expecting the dip to continue for a while, but in general, they have faith that their investment will pay off and that they’ll be able to profit by holding Bitcoin until it recovers.

To Sum Up

Strategy, a company formerly known as MicroStrategy, has recently purchased Bitcoin, adding 6,900 to its portfolio.  It has done so for the price of $584 million and by issuing shares to the general public to purchase via a stock market.  This has been the company’s mode of operation for years now.

The purchase happens while the price of Bitcoin suddenly dips, and many other investors are doing so.  The downward spiral of Bitcoin came faster than anyone had thought, which goes to say its four-year cycle is speeding up.  Some believe it’s due to the introduction of Bitcoin ETFs. 

 

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