A recent report from Wall Street Journal suggests the Trump family may be exploring the crypto exchange world through potential investment talks with Binance.US. This development comes as the cryptocurrency market continues adjusting to the new administration’s more welcoming approach to digital assets.
According to the WSJ report, representatives connected to the Trump family have been in talks about possibly buying a stake in the American arm of the major crypto exchange. These conversations reportedly began when Binance reached out to people close to Trump last year.
The possible investment might happen through World Liberty Financial, a crypto project that has ties to the Trump family. Steve Witkoff, known to be friendly with President Trump, was reportedly part of these conversations. Witkoff’s family launched World Liberty Financial shortly before the November election.
For Binance.US, such a partnership could potentially help rebuild its standing in America. The exchange has faced significant challenges in recent years, including losing banking partnerships and having to cut most of its workforce.
Just last month, the company managed to restore its ability to handle U.S. dollar transactions, which had been unavailable since 2023.
Strong Denials from Binance Leadership
The company’s founder, Changpeng Zhao (commonly known as “CZ”), has pushed back strongly against these reports. On social media, he stated that the story contains incorrect information and denied having any conversations about Binance.US deals.
4. Sorry to disappoint. The WSJ article got the facts wrong.
More than 20 people have told me they were asked by the WSJ (and another media), “Can you confirm that CZ made some deal for a pardon?”
They probably asked hundreds of people to have 20 people reach out to me. In… https://t.co/ELyDPmKD3G
— CZ 🔶 BNB (@cz_binance) March 13, 2025
While reports also suggested CZ might be seeking a presidential pardon following his legal troubles, his response didn’t directly address this specific claim.
CZ stepped down as CEO last year as part of a settlement with U.S. authorities and served four months in prison after pleading guilty to compliance failures related to anti-money laundering requirements.
Broader Crypto Strategy Under Trump
This reported interest aligns with President Trump’s increased involvement in cryptocurrency matters. His administration has taken several pro-crypto steps, including creating a Strategic Bitcoin Reserve using government-owned digital assets obtained through legal proceedings.
The crypto market appears to be responding positively to these developments. The BNB token, which is connected to Binance’s blockchain system, reportedly saw significant price increases following news of the possible Trump family interest.
Whether these talks will lead to an actual investment remains uncertain, as representatives from both Binance.US and the White House have either declined to comment or not yet responded to the reports.
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