Ripple Appoints Former Mastercard Executive for Its European Operations

Ripple Appoints Former Mastercard Executive for Its European Operations

In its continued effort to grow in mainstream market adoption, Ripple (XRP) has announced the appointment of Sendi Young as the managing director of its European operations.

Sendi brings over 15 years of experience in the fintech sector and global payments solution to “oversee strategy and champion the expansion of Ripple’s global financial network technology, RippleNet.”

In her most recent appointment, Young worked at Mastercard, where she spent half a decade in “strategy, commercialization, bank-fintech partnerships and business development.”

Speaking on the strategic appointment, general manager of RippleNet Asheesh Birla noted that:

“Sendi’s appointment represents a huge opportunity for our European operations given her leadership experience, deep understanding of the payments landscape, and knowledge of how to grow and scale a network business.”

The committed focus of Ripple on the European market is due to the vastness of the continent as a market opportunity for the cryptocurrency provider. According to Ripple, the European demographic represents around 25% of all their customers. In a press release, the San Francisco-based company noted that:

“Year to date, European On-Demand Liquidity (ODL) transactions grew by 250% in comparison to 2020, making up over 40% of all ODL transactions year to date.”

That said, Ripple appears to have maintained a healthy upward trajectory in XRP adoption, thanks to its strategic partnering with financial institutions across the globe.

Key Ripple Levels to Watch — June 30

Following a healthy recovery over the past 48 hours from the $0.6000 level, XRP appears to be in the middle of a mild correction. The seventh-largest cryptocurrency fell to the $0.6800 area from the $0.7338 high recorded yesterday.

XRPUSD – 4-Hour Chart

That said, it appears that the correction might be ending soon as Ripple regains bullish momentum. A return above the $0.7000 psychological resistance should confirm the end of the bearish correction.

Meanwhile, our resistance levels are $0.7000, $0.7500, and $0.7800, and our support levels are $0.6500, $0.6000, and $0.5200.

Total Market Capitalization: $1.41 trillion

Ripple Market Capitalization: $30.9 billion

Ripple Dominance: 2.18%

Market Rank: #7

 

You can purchase crypto coins here: Buy Tokens

  • Broker
  • Benefits
  • Min Deposit
  • Score
  • Visit Broker
  • 20% welcome bonus of upto $10,000
  • Minimum deposit $100
  • Verify your account before the bonus is credited
$100 Min Deposit
9
  • The Lowest Trading Costs
  • 50% Welcome Bonus
  • Award-winning 24 Hour Support
$200 Min Deposit
9
  • Award-winning Cryptocurrency trading platform
  • 14 Cryptoassets available to invest in
  • FCA & Cysec regulated
$200 Min Deposit
9.8

Highly volatile unregulated investment products. No EU investor protection.

  • Over 100 different financial products
  • Invest from as little as $10
  • Same-day withdrawal is possible
$100 Min Deposit
9.8
  • Trade top Cryptos such as Bitcoin, Litecoin and Ethereum plus more
  • Zero commissions and no bank fees on transactions
  • Around the clock service with support in 14 languages
$100 Min Deposit
8.5
  • Award-winning Cryptocurrency trading platform
  • $100 minimum deposit,
  • FCA & Cysec regulated
$100 Min Deposit
9.8
Share with other traders!

Author : Azeez Mustapha

Avatar

Azeez Mustapha is an experienced author, trader, markets analyst, signals strategist, and funds-manager.