Ripple Appoints Former Mastercard Executive for Its European Operations

In its continued effort to grow in mainstream market adoption, Ripple (XRP) has announced the appointment of Sendi Young as the managing director of its European operations.

Sendi brings over 15 years of experience in the fintech sector and global payments solution to “oversee strategy and champion the expansion of Ripple’s global financial network technology, RippleNet.”

In her most recent appointment, Young worked at Mastercard, where she spent half a decade in “strategy, commercialization, bank-fintech partnerships and business development.”

Speaking on the strategic appointment, general manager of RippleNet Asheesh Birla noted that:

“Sendi’s appointment represents a huge opportunity for our European operations given her leadership experience, deep understanding of the payments landscape, and knowledge of how to grow and scale a network business.”

The committed focus of Ripple on the European market is due to the vastness of the continent as a market opportunity for the cryptocurrency provider. According to Ripple, the European demographic represents around 25% of all their customers. In a press release, the San Francisco-based company noted that:

“Year to date, European On-Demand Liquidity (ODL) transactions grew by 250% in comparison to 2020, making up over 40% of all ODL transactions year to date.”

That said, Ripple appears to have maintained a healthy upward trajectory in XRP adoption, thanks to its strategic partnering with financial institutions across the globe.

Key Ripple Levels to Watch — June 30

Following a healthy recovery over the past 48 hours from the $0.6000 level, XRP appears to be in the middle of a mild correction. The seventh-largest cryptocurrency fell to the $0.6800 area from the $0.7338 high recorded yesterday.

That said, it appears that the correction might be ending soon as Ripple regains bullish momentum. A return above the $0.7000 psychological resistance should confirm the end of the bearish correction.

Meanwhile, our resistance levels are $0.7000, $0.7500, and $0.7800, and our support levels are $0.6500, $0.6000, and $0.5200.

Total Market Capitalization: $1.41 trillion

Ripple Market Capitalization: $30.9 billion

Ripple Dominance: 2.18%

Market Rank: #7

 

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