InfoFi: Turning Attention Into a Tradable Asset

InfoFi, short for Information Finance, captures the economic value of information, attention, and user data through tradable on-chain instruments. By design, it merges blockchain infrastructure with artificial intelligence to reshape how digital value forms.

Traditionally, Web2 platforms centralize data ownership, allowing major technology firms to monetize attention primarily through advertising. In contrast, InfoFi redistributes value by enabling individuals to directly price, trade, and benefit from their information.

Through decentralized markets, InfoFi assigns measurable value to predictions, reputations, and digital activity. Notably, Ethereum co-founder Vitalik Buterin highlighted its potential to improve social media, governance, science, and news ecosystems.

How InfoFi Actually Works

At a functional level, InfoFi protocols tokenize information, outcomes, or signals, transforming knowledge into liquid financial assets. Prediction markets exemplify this structure by allowing users to trade event outcomes based on collective belief.

Platforms such as Polymarket demonstrate how probabilities emerge through open trading around elections, policies, and economic indicators. Meanwhile, attention markets tie financial rewards to growing narratives, creators, or online mindshare.

Additionally, data monetization frameworks let users selectively share on-chain or social data for crypto-based rewards. Consequently, individuals regain ownership while advertisers and researchers access transparent, permissioned datasets.

Key Players Powering the InfoFi Narrative

Polymarket leads decentralized prediction markets by pricing real-world uncertainty through crowd-driven trading mechanisms.

Kaito strengthens InfoFi by using AI-powered search to filter crypto information and reward high-signal insights over noise.

Ethos complements the ecosystem by building on-chain reputation systems that enhance credibility, trust, and resistance to misinformation.

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