Bitcoin ETFs Target Baby Boomers: A Marketing Surge

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Kutsatira Securities and Exchange Commission chivomerezo cha woyamba US kuwombola-ndalama ndalama (ETFs) atagwira bitcoin, makampani mwaukali kulunjika ana boomers ndi kampeni malonda kulimbikitsa malonda ndalama zimenezi.

SEC Kuvomereza Spurs Marketing Push

Kuvomerezedwa kwaposachedwa kwa bitcoin ETFs ndi SEC kwadzetsa chipwirikiti chazamalonda pakati pamakampani azachuma. Ma ETF awa, kuchokera ku zopereka zamakampani akuluakulu monga BlackRock kupita kwa osewera ang'onoang'ono ngati Bitwise Asset Management, akuyika Bitcoin ngati njira yosungitsira ndalama kwa mibadwo yakale.

Oyang'anira akufunitsitsa kuwonetsetsa kuti zotsatsa za ma ETFwa zikuphatikiza zowulutsa zowopsa zomwe zingabwere. Izi zikuphatikizapo kutayika kwa zinthu zomwe zingatheke chifukwa chakuba kapena chinyengo, kutsindika kufunikira kwa osunga ndalama kuti amvetsetse mkhalidwe wongopeka wa zinthuzi.

Kukopa kwa Baby Boomers

Makampeni otsatsa akuwonetsa ma boomers ngati m'badwo woyenera kutetezedwa ku zomwe boma lingawononge ndalama zawo, ndikuyika Bitcoin ngati chitetezo ku zoopsa zotere.

Ngakhale makampani ena adawononga ndalama zambiri pazotsatsa zapa TV zomwe zikuyang'ana anthu okalamba, tsopano akusintha njira zawo potengera zopinga zamalamulo komanso kusintha zomwe ogula amakonda.

Ana obereketsa ana ndiwo mbadwo wabwino kwambiri padziko lapansi. Mbadwo wabwino kwambiri umayenera kukhala ndi chuma chomwe chingawateteze ku kutsika kwa ndalama zomwe boma adapeza movutikira. Ndizo #bitcoin.

- VanEck (@vaneck_us) January 19, 2024

Ndi nsanja monga Google ndi YouTube zomwe zikuvomereza zotsatsa za bitcoin ETFs, makampani akukulitsa zoyesayesa zawo zotsatsira digito kuti afikire anthu ambiri pa intaneti.

Ngakhale makampani ena amaphatikiza zinthu za crypto-themed muzotsatsa zawo kuti akope okonda, ena amakulitsa chikhumbo kapena nthabwala kuti alumikizane ndi omwe angayike ndalama.

Kutsiliza

Makampani ena akugwiritsa ntchito njira zokopa anthu ambiri, ngakhale akugogomezera kwambiri osunga ndalama, chifukwa amamvetsetsa mwayi womwe umakhalapo m'mibadwo yakugulitsa chuma cha digito.

Pamene mawonekedwe a ndalama za cryptocurrency akukula, makampani akusintha njira zawo zotsatsira kuti zigwirizane ndi chiwerengero cha anthu kwinakwake ndikutsatira malamulo ndikugwiritsa ntchito mwayi wokopa anthu ambiri.

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