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Kukhazikitsa kwa mphindi 10 ndi zabwino zambiri. Bukuli limaperekedwa ndi kugula.
79% Kupambana. Zotsatira zathu zidzakusangalatsani.
Mpaka malonda a 70 pamwezi. Pali mitundu yopitilira 5 yomwe ilipo.
Kulembetsa pamwezi kumayambira pa £58.
Wogulitsa zovala ku UK Superdry (SDRY) sanakhale ndi mliri wabwino. Magawowo adatsika kwambiri pa 228p pa Okutobala 22, osati patali kwambiri chaka mpaka pano kutsika kwa 196p. Pa nthawi yolemba katunduyo ndi mtengo wa 311p.
Koma magawowo abwereranso kumlingo wina ndipo pakhoza kukhala zambiri zomwe zikubwera pomwe mtundu wamafashoni ukupita patsogolo kuti ulimbikitse zidziwitso zake zokhazikika, zomwe ndi zina mwazabwino kwambiri pamsika.
Mafashoni okhazikika = phindu lalikulu
Zolinga za kukula kwa katundu ndikuti oyang'anira azitha kuchita mogwirizana ndi chilengedwe chake m'njira yomwe imakulitsa makasitomala akampaniyo, pomwe ogula amasintha kuchuluka kwa ogulitsa omwe amayang'ana kwambiri kuchepetsa kusintha kwanyengo komanso kukhazikika.
Pazigolizo, kampaniyo yapambana mphoto ziwiri zapamwamba kwambiri chaka chino chokha. Superdry inayikidwa pamwamba pa paketi mu
Mndandanda wa Financial Times wa Atsogoleri a Zanyengo ku Europe 2021.
Chaka chino idapambananso ma Drapers '
Mphotho Yosasunthika Yamafashoni 2021 'Positive Change Award'.
Kudzudzula komwe kumayenderana ndi zomwe amakonda Boohoo, komanso oyeretsa mafashoni mwachangu kwambiri, sizinangongoyang'ana pa malipiro ochepa komanso malo osagwira ntchito, komanso njira yopanga, yomwe imakhala yochulukira madzi, osatchulanso zizolowezi zotaya zomwe. fast-fashion yalimbikitsa.
Superdry ali ndi nkhani yabwino yoti afotokoze momwe amapewera minda yamigodi, kotero ndi yabwino kusiyanitsa pakati pa anthu pamsika wampikisano kwambiri. Komanso, kukhala wokhoza kupikisana bwino popanda kudula malire mpaka fupa kudzalandiridwa ndi eni ake.
Zipatso zoyamba zakukankhira kwatsopano kuchokera ku Superdry zidawululidwa muzotsatira zake zodabwitsa zachaka cha 2021 zomwe zimatha pa Epulo 24, zomwe zidanenedwa pa Seputembara 16.
Ngakhale zotsatira zake zikupitilirabe kukhudzidwa kwambiri ndi kusokonekera kwa Covid ndipo ikuyembekeza kuti mtengo wotumizira kuchokera ku Asia kukwera kwambiri, idachepetsa kutayika ndi 69% mpaka - £ 12 miliyoni, ngakhale ndalama zidatsika kuchokera pa $ 704 miliyoni mpaka $ 556 miliyoni, dontho la 21%.
Komabe, Superdry ikuyembekeza kuchepetsa kusungirako ndi mayunitsi enanso mamiliyoni awiri komanso kuti ndalama zidutse mbiri yakale kwambiri pakanthawi kochepa.
Kuchira kwa ndalama zonse kukuyembekezeka mchaka cha 2022.
Kuphatikiza apo, kukula kwa EPS kukuyembekezeka kubwera pafupifupi 203% mu 2023 pomwe njira zokhazikika za kampaniyo zikuyambira.
CEO Dunkerton: "kukulitsa chidwi chathu"
Chief Executive Officer a Julian Dunkerton adalongosola ndalama zogulira masitolo ndi ogulitsa ngati "kuchira bwino ngakhale kutsika kwatsika" ndipo adati mipata ya ecommerce ikupindula chifukwa chobwerera kumitengo yonse.
Dunkerton adanenanso kuti mu gawo lachinayi kukula kwachuma kudayambanso.
Ananenanso kuti kampaniyo ikufulumizitsa kukonzanso mtundu wake ndipo mpaka izi zalimbitsa gululo posankha Shaun Wills kukhala CFO, Silvana Bonello ngati COO ndi Peter Sjӧlander ngati Chairman.
M'malo mwake, malinga ndi ndondomeko yokhazikika, adanenanso kuti, "tikukulitsa chidwi chathu pazinthu zazikulu zamtundu wathu ndi zinthu zathu, kulumikizana kwathu ndi makasitomala athu, ntchito zathu komanso kukhazikika".
Pogogomezera kufunikira kwa mutu wokhazikika, adapitiliza kuti: "Tonse ku Superdry timayendetsedwa ndi cholinga chathu chokhala otsogola otsogola pamafashoni okhazikika. Pali zambiri zoti tichite koma ndili wokondwa kuti tadziwika chifukwa cha khama lathu” – potengera mphoto zomwe tazitchula kale.
Dunkerton adanenanso kuti kampaniyo ikhala ikupanga zovala zake zonse za thonje kuchokera ku thonje wamba pofika chaka cha 2025, mothandizidwa ndi alimi 20,000 ku India. Izi ndi zomwe zidathandizira kuti apambanenso mphotho ina, nthawi ino kwa CEO mwiniwake, yemwe adapambana mphoto ya Best Organic Ambassador yoperekedwa ndi The Soil Association.
Olowa akugula ma sheya
Chizindikiro chachikulu pakukonzanso mtunduwo ndikutsegula kwa malo ake ogulitsira atsopano padziko lonse lapansi mumsewu wa Oxford ku London m'dzinja lino. "Ngakhale zambiri sizikudziwika, ndikuyembekezera 2022 ndi kupitilira apo ndi chidaliro chenicheni pamene tikubweretsa kukonzanso kwathu," adatero Dunkerton.
Ndizolimbikitsanso kuzindikira kuti anthu amkati akugula masheya. Dunkerton adagula magawo 372,272 pamitengo yoyambira 260p mpaka 270p, yokwanira £990,077, pa 19-20 Okutobala. Dunkerton tsopano ali ndi gawo la 20.7% mubizinesi.
Woyang'anira wina, Shaun Packe, wotsogolera padziko lonse lapansi wotsogolera & zokhazikika, adagula magawo 18,616 pa 267p, ofunika £49,999, pa 19 Okutobala.
Monga imodzi mwamafashoni otsogola ku Europe - kuyambira zovala za thonje wamba mpaka ophunzitsa za vegan - Superdry ili pamalo abwino ngati masinthidwe apamwamba.
Ofufuza ali ndi mgwirizano wamtengo wapatali pamtengo wa 357p, womwe umayimira pamwamba pa 14.6% kuchokera pamtengo wake wamakono.
Mutha kugula Superdry kwa 0% Commission papulatifomu yapadziko lonse lapansi ya eToro.
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